About

Sales Leadership & Commercial Advisory

Sales Leadership and Commercial Strategy for your enterprise

With over three decades of hands-on experience, I bring unparalleled expertise in guiding businesses from startups to multinational corporations across diverse sectors. My mission is to tackle your sales and commercial challenges, freeing you to focus on the core of your business.

Reliability, hands-on expertise, outstanding service, and proven results.

I offer customized sales leadership and commercial consulting services, blending professional credentials with real-world experience to provide top-tier support. 
My goal is to ensure you receive precise, efficient, and effective guidance tailored to your business's unique needs.
My Services

I provide sales leadership and commercial consulting services, drawing from a rich background of both practical experience and theoretical knowledge.

My journey includes extensive work with startups, mid-sized businesses, and hyper-growth companies, holding executive management positions and leading teams to achieve remarkable results.


Guiding Principles:

Trust
I am committed to building strong, lasting relationships through commitment, communication, and honesty.
Openess 
I am committed to communicating openly and honestly.
Confidentiality
I respect your privacy choices by using your data to provide the services you have consented to.

Honesty
Building trust is essential, and speaking up when something is not right is key to addressing the problem.
 
Efficiency
I strive to deliver my services efficiently and accurately in a straightforward, practical, and transparent manner.

Recommendations

Henrik is a dedicated, hardworking leader, with clear focus on sales and results achievements. He has both a strategic orientation and a hands on operational approach. He thrives on challenges and are not afraid of implementing necessary changes to achieve the required results. If in need of a result and goal oriented leader I can highly recommend having Henrik on your team.


Tim Wolf Jacobsen

Senior Vice President

Head of Payments

Danske Bank

I have worked with Henrik on several occasions in his positions as VP and COO of Secunia. During these times, I got to know Henrik as a strong leader that people liked to work with. Henrik has shown a great deal of flexibility to quickly adopt to new tasks in the fast changing business environment of a fast growing IT start-up. Due to his many years of experience, Henrik should be a valuable asset to any management team.


Kai Klaus Müller

Head of Sales - Full Stack Cyber Security

Outpost24




I worked quite close with Henrik in Damgaard, Navision, Microsoft and secunia. Henrik is a very solid international sales leader, with clear focus on results achievements. He has both a strategic orientation and a hands on operational approach. He is a true people manager trying to find and develop the best sales talents. He is also a very likable human being.


Freddie  B  Jørgesen

Management Consultant

FBJ  Consult

Henrik is a fantastic CEO and management colleague, that has done his job in ESNation top notch, he has all the skills you want a CEO to have in a fastpaced company. He has a great structure, overview and insight. Very easy learner when it comes to areas he is not into, fantastic personality and someone you can rely on everytime, all the time! It has been a pleasure to work with him and I can only recommend him in all ways, this is a CEO that is there for the company 100%.


Mark Bech Fries

CIO/CPO, Co-founder & Partner

Have a coffee ApS

I worked with Henrik at IBM Global Business Services Nordic where he headed the Microsoft area. I can say that Henrik is a very energized, professional and dedicated person. He gives and receives great feedback and a leader and his business orientation is sharp. Besides the professional side Henrik is also a very likable and valued colleague whom I can only recommend strongly.

Henrik Hasselbalch

Executive Partner & Country Manager

IBM Global Business Services


I have worked with Henrik on several occasions in his positions as VP and COO of Secunia. During these times, I got to know Henrik as a strong leader that people liked to work with. Henrik has shown a great deal of flexibility to quickly adopt to new tasks in the fast changing business environment of a fast growing IT start-up. Due to his many years of experience, Henrik should be a valuable asset to any management team.


William Hamilton Melby

Regional Director Nordics & Benelux

Secunia


I have had the pleasure working closely with Henrik as my direct manager in my time as Customer Service Manager in Experian. I was hired by Henrik at a time, where transformation and changes were required. As Manager, Henrik gives you clear goals and expects that you can motivate yourself to reach those goals. He gives you the space to work with your own ideas. He makes regularly touch downs, to secure that we are on the right track, and often he is challenging your mindset and he is always challenging status quo. Henrik is setting high goals for his team, and he is always supportive also in challenging periods. Working with Henrik as your manager is fun for ambitious people, because Henrik is setting high standards and the speed is high. Henrik will be an asset to ambitious organizations with high goals and for organizations which are willing to think out of the box to find new solutions. I experienced Henrik as a manager, for whom it was important, that we as a team reached our goals and at the same time had fun by doing what we did.

Jeanette Bechmann
Head of Customer Service
Experian

I have worked with Henrik in his role as Managing Director Nordics. During that period I have perceived Henrik as a target oriented, straight forward manager that was clear in his direction and eager to change and achieve results. In his approach he was able to set direction with the balance to listen and adjust if better results could be achieved. He was open for reflection. Without hesitation I can recommend Henrik for any position with a high customer focus.

Rolf Veldman

VP Human Resources
Ascom Wireless Solutions

I am here to help you with any questions or concerns you may have. 
Let me tell you more about how I can be of assistance.

Sales leadership and commercial operations can be complex, but I strive to simplify the process so you can reduce stress and worries.
Contact me
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